Jst Jodie – the brand of fitness and wellbeing supplements from media personality Jodie Marsh – has launched “an exciting new addition to the burgeoning protein snacks market”.
The low-calorie OMG protein bars are available to all multiple retailers in two varieties – chocolate chip and double chocolate, both in tubs of 20 individually wrapped 30g snack packs. The bars offer health-conscious consumers an added boost when energy levels might be waning, the brand said, delivering 7.4g of protein and just 106 calories each.
It added that the OMG protein bars served as a valuable addition to the health aisles of multiples, with its high protein content and vegetarian-friendly status, as consumer interest grows in nutrition and fitness products. The bars can be taken both pre- and post-workout for a quick, effective protein boost.
Developed in partnership with professional supplement brand Jst Nutrition, the protein snacks are the latest in a range of health and wellbeing products by Jst Jodie. Aimed at both men and women, they are the same supplements Jodie Marsh used when competing to win the gold title at the North America Natural Bodybuilding Championships in 2012, the company pointed out.
Wayne Starkey, partner at Jst Jodie, said: “The new bars are aimed at men and women who work out but want an indulgent treat with added protein to fit into their health regime.
“They have already proved really popular with our customers, particularly because they provide a convenient, indulgent mini treat and their high protein content means they bring great results. The individually wrapped mini bars are perfect for taking with you to the gym, or eating before or after working out at home or going for a run.”
OMG protein bars are available to retailers with a price of £10 for each 20-count unit.
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