Carabao – an energy drink with a 15-year history in Thailand and 22% of the market there – has just been introduced to the UK in newly designed 33cl cans.
Claire Phoenix interviewed Peter Gutierrez, CEO of Intercarabao, on the sponsorship of Chelsea FC and Reading FC.
Peter also spoke about plans to bring this drink to consumers looking for the attributes of the Asian water buffalo (Carabao), admired for its physical power, extraordinary stamina and unbreakable spirit.
Recorded, produced and hosted by: Claire Phoenix and Darren Wood
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