The Chaotic beverage will feature a number of packaging innovations to try to attract existing fans of the game and new consumers. It will be available in four flavours inspired by characters from the popular card game.
Cans of the drink will incorporate tabs containing codes that can be used online to enjoy a number of game promotions.
Carlin West, executive vice president at 4Kids Entertainment, the company behind the Chaotic game, said the drink will feature vitamins and natural ingredients: “We’re confident that Chaotic fans, as well as consumers new to the brand, will find that this product provides a fun, healthy, thirst-quenching experience.”
The four flavours are:
Around 5,300 stores are initially expected to stock the drink, while the Chaotic game is expected to be launched in the UK in June.
Source: U and Me Marketing
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