Robert Graham said they had worked hard to get the formulation of Protein22 just right. © Chris Watt/Graham's
Graham’s the Family Dairy has launched a ‘smooth and fruity’ quark with 22g of protein in each pot.
Protein 22 will be available from this month in four different flavours: strawberry, raspberry, peach and blueberry. Each variant contains natural fruit flavouring and is ‘thick and creamy like a yogurt’, but is substantially fortified with protein to act as a pre- or post-workout snack.
The move will put the Scottish company side-by-side with Arla, which launched a protein-rich yogurt last year, and Fuel10K, the protein brand that released an ambient quark for the breakfast category with flavours ranging from strawberry and banana to mango and passionfruit.
Graham’s itself developed a ‘smoother’ type of quark last year, with a texture that it said was more consistent than a continental-style quark, as companies across the dairy category exploit burgeoning demand for quark in new markets.
Graham’s managing director Robert Graham said: “Protein 22 is an exciting new product that we have worked hard to get just right. With 22g of protein in every pot, it’s unique in the market – fresh, fruity and delicious.
“Enjoying Protein 22 is a delicious way for people to increase their protein intake, making it the perfect snack for sporty, fit and health-conscious people or those looking to eat a healthy, protein rich diet. We’re confident that the range of different natural flavours will appeal to all sorts of people, helping even the busiest folk to easily pack an extra protein punch into their day-to-day life.
“High quality, great tasting, local produce has always been at the heart of our range and this is no different. Taste tests have proved that our product is creamier, more fruity and flavourful than competitor protein products. Our research has also shown us that there’s a demand for this kind of dairy product amongst consumers and we look forward to hearing feedback on our exciting new range.”
The Stirling-based company previously developed an organic whole milk with cream at the top, which it said brings consumers ‘the best of both worlds’.
Its range covers milk, butter, ice cream, cheese, yogurt, cream, cottage cheese, soured cream, quark and now protein-enriched quark.
Their products are made from fresh milk from 100 farming partners across Scotland.
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