Snack brand McVitie’s has extended its Digestives Nibbles range with a new chocolate orange flavour to ‘tap in to the evening sharing occasion’.
Launching this summer in the UK, the 120g sharing pouch will be available with a recommended retail price of £1.99. Other Nibbles flavours include: milk chocolate, dark chocolate, caramel, double chocolate and Hobnob.
McVitie’s said the Digestive Nibbles range has a forecasted retail sale value of £20 million for 2017. The biscuit balls have been supported with a £4 million marketing campaign.
Kerry Owens, McVitie’s marketing director, said: “We’re extremely excited to be introducing the iconic chocolate and orange flavour to our popular Digestive Nibbles range. We’ve had really positive feedback since the range launched last year, and we’re confident that consumers will love this latest addition just as much – the perfect treat for sharing with family and friends.”
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