75% of Brits admit they have never made their own Christmas Pudding, 49% don’t even eat the festive dessert on Christmas Day, and 78% don’t know what ‘Stir Up Sunday’ is (the last Sunday before Advent when traditionally the whole family gathers in the kitchen to stir the Christmas pudding mixture and make a wish).
To reignite budding bakers’ passion for this dying tradition, Lyle’s has launched a countrywide campaign called Bake, Eat and Be Mary and has recruited an army of ‘Mary Christmases’ from the length and breadth of the British Isles to share their traditional Christmas pudding recipes.
The campaign launches in time for Stir Up Sunday (24 November) with recipes from 100 Marys from John o’ Groats to Land’s End, each an expert in the art of making Christmas pudding.
Elpida Gailani, senior brand manager of Lyle’s Golden Syrup, said: “The ritual of making and enjoying a delicious, rich Christmas pudding goes back centuries and is a magical part of the season’s festivities. We have recruited our Marys, each with their own family recipe, to encourage would-be bakers to pick up their wooden spoons and mixing bowls and keep the Christmas pudding tradition alive.”
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