7‑Eleven has expanded its private brand beverage line-up in the US with a range of isotonic sports drinks sweetened with both stevia and sugar.
Called 7-Select Replenish, the line contains no artificial sweeteners or high-fructose corn syrup and is available in four flavours: lemonade, orange mango, cucumber mint, and guava splash.
7‑Eleven said each variant contains 100% of the daily values of vitamins A, E, B3, B5 and pantothenic acid per 12oz serving.
“As with all 7‑Eleven private brand products, we wanted to make sure our new sport drink would stand out in quality, taste, uniqueness and value,” said 7‑Eleven president and CEO Joe DePinto.
“We benchmarked against the best and added differentiated attributes that we know our customers are seeking.”
Each 7-Select Replenish variant is available with a suggested retail price of $1.99.
In recent years, 7‑Eleven has boosted its private brand line-up to capitalise on consumer demands for store brands.
In January, the retailer added to its 7-Select Go!Smart range of organic, cold-pressed juices with a new line made from 100% single juice varieties.
Last year, it released a two-strong range of canned wines to offer convenience for consumers on the go.
© FoodBev Media Ltd 2019
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