AB InBev expands Bud Light Seltzer offering with new variety packs

AB InBev is expanding its Bud Light Seltzer portfolio with the addition of a new Iced Tea Variety Pack and a limited-edition Mix Pack.

Made with cane sugar and natural flavours, the four Iced Tea variants comprising the new Bud Light Seltzer variety 12-pack include: peach, raspberry, tangerine and apple.

Meanwhile, the new limited-edition Mix Pack offers a combination of Bud Light Seltzer Iced Tea and Bud Light Seltzer Lemonade, which launched earlier this year.

The six flavours within the pack include: raspberry, peach and apple Iced Teas, as well as original, black cherry and strawberry Lemonades.

The new offering is designed to allow consumers to combine flavours by mixing Bud Light Seltzer Lemonade with Bud Light Seltzer Iced Tea over ice.

“While Bud Light Seltzer always strives to innovate and bring delicious tasting flavours to the market, we also want to ensure we’re giving our fans products that fit their lifestyle,” said Andy Goeler, vice president of marketing, Bud Light.

“With the summer season upon us, we’re confident that consumers will enjoy sipping on these great new flavours and will even enjoy mixing flavours to create the perfect seltzer that can be enjoyed on the beach, at a BBQ or anywhere else.” 

Both the Bud Light Seltzer Iced Tea Variety Pack and limited-edition Bud Light Seltzer Mix Pack will start to arrive in stores across the US from 24 May.

The Mix Pack includes 24 12oz slim cans, each coming in at 100 calories, less than 1g of sugar and 5% ABV.

The Bud Light Seltzer Iced Tea peach flavour will also be available as a 25oz single can.