AB InBev announces launch of Bud Light Seltzer Lemonade

AB InBev’s Bud Light brand is expanding its portfolio with the addition of new Seltzer Lemonades, which will be available in the US as a variety pack.

With an ABV of 5%, the new offering comes in four flavours: original lemonade, black cherry lemonade, strawberry lemonade and peach lemonade.

Bud Light Seltzer Lemonade is brewed with cane sugar and natural fruit flavours, and contains just 100 calories and less than 1g of sugar per drink.

“After launching Bud Light Seltzer last year, it quickly became one of the top innovations in the entire category and in the history of the brand,” said Andy Goeler, vice president of marketing, Bud Light.

“We are excited to continue expanding our portfolio with the new Bud Light Seltzer Lemonade variety pack.

“Our Seltzer Lemonade marries the bold flavours of lemonade with the refreshing bubbliness of seltzer; this new offering is perfect for both established seltzer fans and those who are looking to give seltzer a try.”

Bud Light Seltzer Lemonade will be available nationwide in 12oz slim can variety 12-packs, starting 18 January.

Last year, Bud Light unveiled new limited-edition hard seltzer varieties for the holiday season, featuring ‘ugly sweater’ designs and festive flavours.