AB InBev unveils Bud Light Seltzer Fall Flannel variety pack

AB InBev is expanding its Bud Light Seltzer portfolio with the introduction of a seasonal variety pack, which includes three new autumn-inspired flavours.

Made with cane sugar and natural flavours, the new variants include: pumpkin spice, toasted marshmallow and maple pear. The Bud Light Seltzer Fall Flannel variety pack also includes one returning flavour, apple crisp, which featured in last year’s Ugly Sweater pack.

“Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavours,” said Andy Goeler, vice president of marketing, Bud Light.

“We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions.” 

The pack includes 12 12oz slim cans, each coming in at 100 calories, less than 1g of sugar and 5% ABV.

The new seasonal pack features an autumn-inspired plaid design and will be available across the US from 6 September for a limited time only.