ABA announced the Clear on Calories initiative in February 2011 in support of First Lady Michelle Obama’s “Let’s Move!” anti-obesity campaign.
“The new labels put calorie information at the fingertips of consumers at every point of purchase so they can choose the beverage that is right for them and their families,” said Susan K Neely, president and CEO of the American Beverage Association. “By putting the calories on the front of beverages, we’re making it easier for consumers to make informed choices. It’s one more way that America’s beverage companies are doing their part to help people achieve a healthy weight by balancing their diet and physical activity.”
The American Beverage Association is continuing to roll out its ‘Clear on Calories’ advertising. This ‘Calorie information at your fingertips’ advertisement appeared on the front page of the Chicago Tribune on 13 April.
The Coca-Cola Company, Cott Beverages, Dr Pepper Snapple Group, Honest Tea, Nestlé Waters North America, PepsiCo, and Sunny D are all involved in the initiative with the American Beverage Association.
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