An innovative London, UK-based ethical-health brand has announced the launch of Nari Palm Juice – a new non-alcoholic beverage, ‘combining the cultural, spiritual and creative roots of West Africa with an ever increasing demand for naturally healthy drinks’.
Nari is the first in a range of palm juice drinks, specifically derived and harvested from West African and South Asian coconut plantations.
Taking advantage of one of the world’s most highly regarded natural resources, Nari has committed to ensuring the palm juice in their drinks is not only ethically sourced, but also to working with local farmers across Africa to help prevent deforestation, and promote sustainable farming practices.
Nari Palm Juice founder and entrepreneur Tola James, said: “Our mission is to create demand for palm sap based drinks and to educate small-scale tappers and producers in West Africa to ethically source palm produce using innovative methods.
“For thousands of years the sweet sap of the palm was identified as a ‘spiritual’ drink, our brand and products embrace the spirituality and colourful, creative, ancient culture of West Africa.”
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