This survey was conducted in 13 countries, and among countries surveyed across Western Europe, it shows that heart health is the top concern among adults aged 35-65, followed by maintaining an active lifestyle.
While a variety of conditions can affect adults as they age, according to the World Health Organisation, the three main causes of death are heart disease, cancer and stroke. Solae’s survey showed that 76% of adults in this age category in Europe were concerned about heart health and maintaining a healthy lifestyle, while 70% listed weight management as a top concern.
Older people (50-65) were more likely to have high concern around heart health, while younger consumers (35-49) indicated strongest concerns around maintaining an active lifestyle.
Many studies suggest protein consumption should increase as we age to counteract muscle loss and the natural decline in protein utilisation with ageing. Studies have suggested that 90g may be the ideal target for ageing individuals, with that consumption spread out evenly throughout the day.
While the health concerns of this age group can be affected by protein intake, only 64% of those surveyed say that they are getting the right amount of protein in their diet and 46 % think they need to consume more protein as they age.
When it comes to the types of protein that they ingest, 79% prefer to get their protein by consuming foods or beverages that naturally contain it. Traditional food protein sources – meat, milk eggs, nuts and beans – dominate protein usage in this segment. While soy has the highest usage among plant proteins commonly used for protein fortification, only 43% of this group selects soy protein as a part of their diet.
Source: Solae
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