The cans, using illustration impact print technology together with a matt varnish for real consumer appeal, are the first Amstel cans to use such techniques.
“We believe that introducing the new Amstel can reinforces our image of contemporary and innovative, as well as providing our loyal customers with a convenient package to meet their needs,” said Natalia Agafonova, brand manager at Amstel. “It was really important for us to have high-quality printing on the can to highlight the design of the beer bottle, and Rexam’s illustration impact gave us just that. As well as this, we wanted to give the can a premium look and chose matt varnish to give the can maximum shelf appeal.”
Rexam believes that the working partnership on this project creates a number of successes, not only for them but for the customer and the consumer. Ann Bonner, marketing manager at Rexam, feels that the added value technologies Amstel have chosen are exactly right: “Illustration impact has been increasingly popular with brands wanting to stand out from the crowd,” she said. “It’s the ideal solution for Amstel’s can design. We worked closely with them to find the right printing solution and we’re really pleased with the results.”
© FoodBev Media Ltd 2020
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