Anheuser-Busch InBev has added a new 330ml slimline can format to its Cubanisto brand of rum-flavoured beer.
The new can is lighter, more durable and chills faster than its bottled counterparts, the brewing giant said. Its ergonomic design allows for easier stocking and greater fridge space, while the aluminium vessel also helps to reduce exposure to both oxygen and light, which the St. Louis-based company said were the two biggest problems facing beer and cider stockists.
Available exclusively to the on-trade channel from selected wholesalers this month, the new packaging “provides Cubanisto and on-trade retailers the opportunity to drive Cubanisto distribution by increasing standout in fridge,” Anheuser-Busch said. The format “builds on the brand’s premium and innovative offering within the market and capitalises on the resurgence of the can across on-trade,” the brewer added.
Anheuser-Busch head of trade marketing Sunny Bhurji said: “Cubanisto’s new packaging format allows us to enter a new remit of events and night time occasions. The can’s attractive and disruptive design will help give Cubanisto a competitive edge on-shelf. The format will enable easy stocking for on-trade retailers, whilst providing a product that also chills faster.”
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