Anheuser-Busch is looking to take advantage of growth in the hard seltzer category with the launch of a new range under its Natural Light brand.
With an ABV of 6%, Natural Light Seltzer is marketed as a “flavour-forward” range. Two variants are available in the US: Aloha Beaches, combining mango and peach; and Catalina Lime Mixer, which features black cherry and lime.
The line is now available 12 packs, 24 packs, and a 25oz single-serve can.
“The seltzer category is booming. It’s part of a larger shift in consumption across America and we believe it has tremendous staying power,” said Ricardo Marques, vice president of core and value brands at Anheuser-Busch.
“We know plenty of Natty Light drinkers are also trying seltzer, so we want to meet that demand by bringing the fun of Natty into that space with an affordable price offering that fits their lifestyle.”
Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer.
Last month, Anheuser-Busch, through its affiliate ZX Ventures, announced plans to acquire the remaining stake in US canned wine company Babe Wine.
© FoodBev Media Ltd 2020