Aqua Pura has committed to increasing its sponsorship of the 2013 Race for Life events, which begins in May, by giving away over 650,000 pink bottles of Cumbrian-sourced water available exclusively to entrants on event days.
To promote the brand’s sponsorship of Race for Life, Aqua Pura is running an on-pack promotion on 10 million water bottles, offering the chance to win a camper van.
This will be supported by an advertising campaign to boost entry to the events and a fully integrated digital campaign, new website and web app that encourages online engagement with the Aqua Pura brand.
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