US-based Arctic Zero has joined the growing number of companies offering low-calorie ice cream after it released a new range of light ice creams for the US market.
The Arctic Zero Light range is available in seven flavours – cookies & cream, chocolate chunk, peanut butter & chocolate cookies, mint & chocolate cookie, vanilla bean, cookie & brownie dough and toffee crunch.
Each flavour is made with real milk and cream, and the range contains between 260 and 320 calories per tub.
The ice cream in used for the range is flavoured with natural cane sugar and no contains no sugar alcohols, corn syrup or artificial sweeteners.
Amit Pandhi, CEO of Arctic Zero said: “We heard our consumers loud and clear – even with indulgence, clean ingredients matter.
“Sweeteners are a significant issue of concern and conversation for consumers. Many of the lower calorie ice creams in the category use questionable sweeteners like sugar alcohols that can cause bloating and digestion issues.
“Arctic Zero Light Ice Cream is naturally sweetened with cane sugar. We want people to feel good after indulging.
“While many people – particularly those with dietary restrictions – love our original whey protein-based, lactose-free Arctic Zero frozen dessert, others were looking for something more indulgent with a taste and texture like premium ice cream.
“In the spirit of ‘no taste bud left behind’ we set out to create a revolutionary everyday indulgence – a low-calorie ice cream that delights and truly satisfies.”
The range will be available from selected US retailers from spring 2018.
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