Argo Tea is partnering with Whole Foods Market to launch a range of ready-to-drink cold brew bottled teas.
The Chicago-based brand said the line is at the forefront of the emerging cold brew tea segment. By slowly cold brewing premier single estate teas, the company is able to extract ‘high concentrations of flavonoids and antioxidants’.
The range will be available in the following flavours: First Flush Darjeeling, a black tea from the Ambootia Tea Garden in India; First Flush Gyokuro, a green tea from the Yamaguchi Tea Estate in Japan; and Armenian mint, peppermint tea harvested from Central Europe and the Mediterranean.
Argo Tea said the release of the ready-to-drink line follows a successful test of the single estate cold brew teas in the company’s Argo Tea cafés last year.
Argo CEO Arsen Avakian said: “We’re passionate about creating new ways for people to experience tea. With our new cold brew teas, we are bringing consumers unprecedented access to super premium teas from around the world.
“We are uniquely positioned to do this because of our long-term relationships with growers, giving us access to one-of-a-kind micro lots and ensuring the highest quality teas with low microbial levels.”
Ambootia Tea Garden owner Sanjay Bansal added: “There’s no other tea company in the world I’d rather have bring our First Flush Darjeeling to market in a ready-to-drink format. Arsen and I go back a long time. He is one of the most innovative minds in the beverage business today and I’m incredibly excited about the launch of the new cold brew line.”
A hint of cane sugar is added to the drinks ‘to enhance the natural character of each tea’. Each of the three flavours is available with a recommended retail price of between $2.49 and $2.69.
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