Arla Foods has expanded its portfolio of lactose-free dairy products by introducing Arla Lactofree natural yogurt.
Targeting the 15% of the UK population who are thought to be lactose intolerant, the new addition will broaden the range of products available in its Lactofree range, which was launched ten years ago. The yogurt will be available in 400g pots and found in the dairy aisles of UK supermarkets alongside the rest of Arla Lactofree’s growing portfolio.
It includes skimmed, semi-skimmed and whole ESL and UHT milk, mild and mature cheddar, soft white cheese, fruit yogurts, UHT milk portion packs, cream and spread.
Frida Kjellberg, brand manager for Arla Lactofree, said: “Our ambition is to ensure that wherever there is a dairy option, there is a Lactofree alternative; so this launch is another step towards fulfilling our goal. We’ve seen a huge demand for a Lactofree natural yogurt from our consumers and we are delighted to add it to our range.”
Arla Lactofree natural yogurt launched in Asda this week and will appear in other retailers in the coming months, including Co-op from 6 July. The recommended retail price is £1.35.
The launch continues Arla’s objective to grow through product innovation within its new Arla brand that underpins its focus on healthy and natural products. Arla branded products have outperformed expectations by achieving volume driven growth of 5.2%, the company said. This includes Arla Big Milk, Arla skyr and Arla Protein – the latter two marking the business’s entry into the UK’s yogurt category.
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