Arla Foods is launching its Arla Baby & Me Organic infant nutrition range in the UK, and will also launch its first direct-to-consumer online delivery service in the country.
Baby&Me products such as infant formulas, baby foods and follow-on-milks will be available from the Arla Foods UK website and Amazon Marketplace, and consumers can order the products and have the products delivered directly to their homes.
Arla says that the platform will increase its presence across digital channels, and allow Arla to “engage directly with consumers, provide a convenient shopping solution and maximise sales through e-commerce.”
Steve Millard, head of e-commerce and digital at Arla Foods UK said: “E-commerce is one of the fastest growing sales platforms in Arla’s global business so our aim is to build a platform for DTC that can be scaled across markets and alternate categories.
“This will allow us to leverage the growth opportunities within e-commerce and take advantage of the opportunities that the online marketplace present to ultimately grow the brand and provide Arla with another channel for driving both sales and a direct connection with the consumer.”
“We have big ambitions for our e-commerce model globally at Arla and see the launch of the UK direct to consumer platform as another step to increasing our digital offering,
© FoodBev Media Ltd 2019
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