Arla Foods Ingredients has launched a new campaign, designed to highlight how its range of Nutrilac dairy ingredients satisfies growing consumer demand for natural products with clean-label appeal.
The new Pure Dairy campaign underlines how Arla Foods Ingredients’ portfolio of natural solutions for dairy products are made from whey proteins extracted from milk that is produced by grass-fed cows, hormone-free, non-GMO and free of antibiotic and pesticide traces.
It comes as research shows more than a third of conusmers are actively seeking to avoid food and drink with artificial additives, preservatives or genetically modified ingredients, with a similar percentage claiming to regularly check the ingredients list on the products they buy.
To illustrate how processors and brands can tap into Pure Dairy, Arla Foods Ingredients has created a high-protein drinking yoghurt that contains just five ingredients – Nutrilac YO-8075, sugar, cream, skimmed milk and fruit preparation. The yogurt has a total protein content of 9.5% with 95kcal per 100g and 1.37% fat.
Torben Jensen, senior category manager for fresh dairy products for Arla Foods Ingredients, said: “Many consumers today look twice when choosing which dairy products to buy from the local store. While yogurts, cheese and dairy desserts are still seen as naturally healthy, they may contain additives or other components that people want to avoid.
“Our Pure Dairy campaign highlights that our dairy ingredients address all of the concerns that shoppers have. So if you’re a dairy manufacturer looking to hold consumer attention, a squeaky-clean label with all-natural ingredients is the way to go.”
Arla’s Nutrilac solutions for dairy products deliver multiple functionalities, including customised texture, creaminess, stability and in some cases higher yield, all without the need for non-dairy additives. They offer reduced syneresis, a mild and clean taste, and a pleasant and easily drinkable viscosity. They are suitable for use in applications such as drinking and stirred yogurts, cream and cottage cheeses, low-fat traditional cheese, and quark desserts.
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