Dairy company Arla has launched Big Yogs, a new line of yogurts for children combining a different fruit and vegetable in each pot.
The product is designed to help parents get their young children eating fruit and vegetables, and support their growth and development, Arla said. The farmer-owned dairy company added the “tasty and nutritious” yogurts was a further demonstration of its commitment to expanding the UK’s yogurt category, following the earlier releases of Arla Skyr and Arla Protein, which, since launch, have grown as much as 200% in volume terms.
Big Yogs are made from 3% fat whole milk yogurt and natural fruit and vegetables. They are enriched with vitamin D and calcium, which are needed for normal growth and the development of children’s bones.
Naturally sweetened with fruit juice concentrate, they are available in two separate multipacks, with four flavours in all: raspberry and beetroot, sweet potato and mango, blueberry and pumpkin, and strawberry and carrot.
Arla brand manager Holly Twiss said: “Since we launched Arla Big Milk in in 2015, we have been excited by the response the range has received from parents.
“The launch of Arla Big Yogs demonstrated Arla’s commitment to helping parents ensure their little ones get the nutrients they need to grow strong and healthy by creating delicious products enriched with essential vitamins and minerals.”
Sam Dolan, senior brand manager for Arla, added: “Arla entered the yogurt category in 2015 with innovative products such as Arla skyr, Arla Protein with great success with significant growth in both products. Big Yogs is our latest move into the catergory offering something not currently on the on supermarket shelves right now and we anticipate that it will be a real success.”
Big Yogs are available in two 110g multipacks from Asda stores across the UK, with a recommended retail price of £1.69.
The innovations are similar to Yummia’s vegetable yogurts, launched in Australia in 2015, which included flavour combinations such as cinnamon and sweet potato, apple and carrot, and strawberry and beetroot.
© FoodBev Media Ltd 2020
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