US tea brand Art of Tea has launched a line of individually wrapped eco pyramid teabag sachets, completing the company’s rebranding efforts.
The sachets, which are available in both bulk cases and retail-ready packaging, now feature the same patterns as the company’s artisan tea tins and glass canisters.
“We’ve always prided ourselves on crafting beautiful flavours inside the sachets,” said Art of Tea CEO Steve Schwartz.
“Now, the packaging on the outside matches the care and craftsmanship of the tea inside. These sachets elevate the tea drinking experience at any establishment, truly bringing the art to the Art of Tea.”
Art of Tea began its rebranding process in 2016, introducing an updated logo and fresh, modern packaging. As part of its redesign, the brand reorganised its most popular teas into collections and created custom patterns for each tea.
The new sachets are available for most of the Classic Collection as well as a few other popular teas and blends: 18 flavours of bulk teabags, ten varieties of retail-ready boxes of 12 teabags, as well as a dark chocolate peppermint blend.
© FoodBev Media Ltd 2024