The English Spirit Distillery has created a new artisan gin to celebrate the 350th anniversary of UK horse racing venue Newmarket.
The Newmarket Gin is handcrafted from local botanicals including juniper, coriander and Seville oranges, as well as locally sourced wild chives, Devil’s Dyke orchid petals and alfalfa that is fed to Newmarket’s thoroughbred racehorses.
English Spirit Distillery master distiller John Walters said: “We started by looking at the very best in the marketplace and identified areas where we could massively improve the offering. Taking the classic botanical juniper, we add a citrus surround to create a deliciously complex finish.
“Our greatest challenge was looking at the wonderful local offering and incorporating this into the product to create a truly Newmarket gin.”
The gin’s English pedigree is reflected in its distinctive bottle design, inspired by the glory and ceremony of racing at Newmarket, coupled with cues of the 19th century photographic study of the running horse from pioneering photographer Eadweard Muybridge.
The bottle is frosted and incorporates a binocular window, with images of a racehorse storming to victory in one of the races at Newmarket. Every detail of the bottle design has been meticulously considered by London based design agency Nude Brand Creation, including the refraction of light through the liquid and glass, giving the thoroughbred images a sense of dimension and movement.
Each numbered bottle is sealed with a wooden stopper and sports a handmade leather collar in historic Newmarket tan, with stitch detail and metal buttons to echo leather riding tackle, which is then finished with a ribbon tag in the Newmarket stripe and labelled in a style reminiscent of a vintage betting slip. The master distiller’s signature is featured on the base of the bottle.
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