Atkins has unveiled new sleek, easy-to-hold packaging for its ready-to-drink range of milkshakes.
Available from high street stores across the UK, the low-in-sugar and low-carbohydrate shakes are available in strawberry and chocolate flavours. The shakes contain 85% less carbohydrates and 93% less sugar than regular strawberry- or chocolate-flavoured drinks. Each shake also contains 15g of protein.
The introduction of the new on-the-go bottles follows the brand’s packaging revamp announcement at the beginning of the year.
Atkins UK brand manager Mia Gambrell said: “With recent advice on dietary guidelines on fat and sugar consumption prevalent in the news agenda, we want to make sure we are offering products that cater for individual needs and tastes.
“In line with this, we have revamped the Atkins range with modern, sleek packaging to ensure our products are easy for on-the-go consumption, to fit in with consumers’ increasingly busier, active lifestyles.”
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