Australasia’s largest krill player enters new phase of development

The largest krill company in the Asia-Pacific region has announced that it is now called Rimfrost New Zealand Ltd. According to managing director John Cameron, the name change reflects the consolidation of the krill business of Norwegian company Olympic Seafood AS under one banner, that of the Rimfrost Group.

“The name change leverages off that of our hugely successful krill brand ‘The Rimfrost Krill Collection’, and provides clarity for consumers and customers alike who already derive great confidence from our vertical integration and control of the supply chain,” said Cameron.

The Rimfrost Group harvests krill in Antarctica and immediately converts it to krill meal onboard its own vessel, the Juvel. The resulting high-quality krill meal is then used as the basis for Rimfrost Krill Collection products. Rimfrost New Zealand has by far the largest footprint of any krill company in the Australia and Asia-Pacific region.

“We are proud of our achievements here and of what we have created,” said Cameron. “Both our flagship products – Rimfrost Sublime Krill Oil and Rimfrost Pristine Krill Powder – are manufactured here, reflecting a strong commitment to, and investment in, the region.”

The company operates out of Christchurch and Nelson New Zealand – acknowledged nutraceutical hubs. Beyond its own, direct operational sphere, the company has forged strong research and development partnerships in Australia and New Zealand, so adding to the significant regional investment.

“Outside of the very positive impact our activities have on local communities, customers appreciate having someone of our scale located in the market,” said Cameron. “We offer immediate delivery of any size order and can also strip out a lot of the costs associated with delivery from the other side of the world. This also underpins our commitment to sustainability, which doesn’t just cease in the Antarctic.”