Cool Clear Water Group (CCWG), based in western Australia, has completed an effective merger with WaterFirst Pty Ltd, a major provider in New South Wales, Victoria and Queensland.
In a press release announcing the merger, it was stated, ‘After talking for a number of years, the merger was competed recently with the single goal of becoming a truly national company with the ability to service anywhere in Australia’.
Both the owners of WaterFirst have joined the board of CCWG as executive directors and will continue in their roles in the business.
Adam Cornell, CEO of WaterFirst, said: “We saw significant benefits in combining with CCWG. There’s an opportunity for us to build a strong national business in a market that’s growing significantly faster than the commercial bottled water delivery market dominated, which is dominated by one company in Australia owned by Coca-Cola. We believe the continued switch of clients from bottled water delivery to POU will drive growth in our market for some time to come.”
Source: WaterFirst
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