Bacardi has introduced Grey Goose City Collection to inspire shoppers to celebrate memories of their travels.
Launching as an exclusive in global travel retail markets, the range will initially be available at Paris airports before rolling out across other regions.
Illustrations aim to bring to life key icons and experiences of seven city destinations in a range of colourful gift tubes containing a 1-litre bottle of Grey Goose original vodka.
The feature cities are Paris, London, Mumbai, Sydney, Dubai, Singapore and New York.
“Whether it’s somewhere you’ve just visited or a destination that’s top of your bucket list, or perhaps as a reminder of home, everyone has their favourite cities,” said Vinay Golikeri, managing director, Bacardi global travel retail.
“We’ve chosen seven of the world’s most iconic cities to launch this eye-catching collection, inspiring shoppers to celebrate and enjoy every moment of their journey with the versatility of Grey Goose vodka as the perfect spirit for a celebratory cocktail.
“The collection is unique to travel retail and so provides the double appeal of differentiation and gifting – two of the most important purchase cues for our shoppers.”
The City Collection has been launched as part of Live Victoriously, the Grey Goose global brand campaign.
© FoodBev Media Ltd 2020
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