German biscuit company Bahlsen has unveiled two new limited-edition Baileys-flavoured products, which will be released in the UK in Autumn.
Bahlsen Choco Leibniz Baileys feature Bahslen’s signature butter biscuit base, which is set in smooth milk chocolate and infused with Baileys Original Irish Cream.
Meanwhile, Bahlsen Baileys Squares consist of a light wafer biscuit topped with a slab of chocolate, with a smooth central layer which is infused with the taste of Baileys Original Irish Cream.
The limited-edition products have been created in collaboration with Baileys to capitalise on the growing consumer preference for indulgent treats.
Julien Lacrampe, trade marketing manager at Bahlsen said: ‘Consumer appetite for Special Treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits that are ‘worth the calories’, which is particularly reflected in the growth of Choco Leibniz.
“These two new product developments, in collaborations with Baileys,much-loved consumer treat, are some of the most indulgent biscuits we’ve created and we’re excited for consumers to enjoy them this Autumn.”
Both products will be available nationwide from UK retailers, both with a suggested retail price of £1.79.
These products mark the second collaboration between Bahlsen and Baileys in 2020, as earlier this year the company announced the launch of the Baileys Squares Strawberries & Cream biscuit, also a limited-edition flavour.
© FoodBev Media Ltd 2020
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