Baileys Irish Cream Liqueur has launched a limited-edition flavour to its portfolio – Baileys Red Velvet – in partnership with Georgetown Cupcake.
Founded in 2008 by sisters and reality TV stars Katherine Kallinis Berman and Sophie Kallinis LaMontagne, Georgetown Cupcake has stores located across the US. Bailey’s new release features the flavour of the shop’s number one selling cupcake.
The Diaego-owned company Baileys claims that the liqueur tastes like fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder. Baileys recommends serving it over ice or as part of a sweet adult treat.
Dorothy DeVenecia, brand director of Baileys & Liqueurs, Diageo North America said: “As icons of the modern dessert world, Katherine and Sophie are the masters of what it means to ‘treat yourself’.
“Born in Ireland in 1974, Baileys was the first spirit to combine cream with Irish whiskey and other fine spirits, so we’re a brand that appreciates and emphasises innovation. We can’t wait for people to enjoy Georgetown Cupcake’s number one selling flavour and combined with our delicious liqueur in one delicious treat!”
Baileys Red Velvet is now available for a limited-time release across the US, for an RRP of $23.99 per 750ml bottle.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 11 June – enter now!