He took up this position in July 2012 and is based at the office of Ball in Zurich, Switzerland, reporting to the vice president sales, marketing and innovation, Thomas Haensch.
“My primary objective is to anticipate market needs to better capture opportunities,” said Hirszowski. “We have to analyse how we can optimise certain beverage can formats and value adding features for the specific needs of beverage categories such as beer, soft drinks, energy drinks, water or wine.
“The beverage can holds great potential, particularly in a changing business environment. I look forward to contributing to the success of the company for years to come.”
Source: Ball
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