Functional food brand Barebells has launched its first vegan range with two new protein-enriched bars, as it aims to meet increased demand for plant-based products.
The bars can be purchased in the UK and are initially available in two flavours: Hazelnut & Nougat and Salty Peanut.
Hazelnut & Nougat combines ‘creamy’ nougat with crispy chocolate-covered hazelnuts, while Salty Peanut claims to offer the ideal combination of sweet and salty flavours.
Both vegan bars contain 15g of plant-based protein derived from soy, peas and rice. They contain no added sugars and are free-from palm oil.
The new vegan products will join Barebells’ range of protein-enriched bars, bringing its total to 11 varieties. Each flavour and design is inspired by the American 1950’s era, such as the recently-launched Crunchy Fudge, Lemon Curd and Coconut-Choco.
In addition to its protein-enriched alternatives to snacks and desserts, Barebells also offers protein milkshakes.
“The rise in demand for vegan products over the past 12 months, and more recently during lockdown, goes to show that the nation is seeking tasty, healthy vegan protein products,” said Carlotta Cattelani, Barebells UK and Ireland marketing manager.
She continued: “Making plant-based choices doesn’t mean you need to compromise on taste and we’re here to prove that. With this range, we want to show that it’s possible to enjoy delicious vegan alternatives that still deliver a protein punch without the sugar. Whether you are vegan or just looking to introduce more plant-based products into your diet, these bars are perfect for you.”
Both bars are available to purchase now in BP and Marks & Spencer petrol forecourts across the UK and online.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!