Under the terms of the agreement, Barry Callebaut will supply the plants of Grupo Bimbo with up to 32,000 tons of chocolate products annually for its domestic market, through the company’s Mexican factories in Toluca and Monterrey.
The projected volumes will start immediately.
As a result of the agreement, Barry Callebaut will invest approximately CHF15m (€12m).
In Mexico, as well as in many other countries in the Americas, Grupo Bimbo is the leader in the baking industry. Juergen Steinemann, CEO of Barry Callebaut, said: “The new outsourcing agreement with Grupo Bimbo is a further landmark in opening up the promising market potential in Mexico. This agreement confirms the trend in outsourcing and our strategic focus on emerging markets.” The parties agreed not to disclose any further terms of the agreement.
Source: Barry Callebaut
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