New Orleans, US-based Be Well Nutrition Inc has released a third flavour and redesigned the packaging for its Iconic line of protein drinks.
Conceived as a convenient breakfast, on-the-go snack, or workout recovery beverage, Be Well launched the chocolate truffle and vanilla bean flavours in late 2013. Seeing strong customer demand, Be Well has now added café au lait.
Café au Lait is Iconic’s tribute to the rich coffee culture in New Orleans, where the company was founded and is based. It touts the same nutritional benefits as the previous flavours, but is also made with Colombian coffee for a bold and authentic coffee taste. Iconic is also launching a packaging update by making the move into a plastic HDPE bottle, increasing the package size from 11oz to 12oz.
Packed with 20g of premium grass-fed protein and fibre to satisfy hunger, but only 130 calories and 3g of sugar from organic blue agave, Iconic brings “gourmet taste to a category of drinks not typically known for pleasant taste profiles”. CEO and co-founder Billy Bosch said: “I created Iconic because I was tired of the thick and chalky taste of the protein drinks on the market. They were also packed full of sugar or artificial ingredients, so we worked with a certified nutritionist to develop this much healthier alternative.”
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