Beam Suntory releases new Jim Beam Orange in US

Beam Suntory has expanded its Jim Beam flavoured whiskey portfolio in the US with the introduction of a new orange liqueur-infused variant.

Jim Beam Orange features a mix of orange liqueur and Kentucky Straight Bourbon Whiskey.

Described as having a zesty aroma, the new product is best served in a chilled shot glass or in a highball cocktail – made by mixing Jim Beam Orange and soda water over ice, garnished with a wedge of orange.

With a 32.5% ABV, Jim Beam Orange will join the brand’s US portfolio of flavoured bourbon whiskey that includes black cherry, honey, peach, apple and vanilla varieties. 

“As an innovator in the bourbon industry and early pioneer of flavoured whiskey, we understand that many drinkers crave something a little different – maybe brighter and more refreshing – in the summer months. That’s why we selected orange to join our other flavourful offerings,” said Malini Patel, managing director of the James B Beam Distilling Co at Beam Suntory.

“Our flavoured offerings not only invite new consumers into the whiskey category, but also delight bourbon lovers with new, interesting taste profiles.”

Jim Beam Orange is available now at select retailers nationwide for an RRP of $15.99 per 750ml bottle.

Earlier this year, Beam Suntory launched two new ready-to-drink Jim Beam Highball cocktails.