Bell Flavors & Fragrances has stepped up its presence in Asia with the launch of new locations in Thailand and Indonesia.
The US company said the move marks its commitment to the region “by utilising local sales and marketing intelligence to better assist customers and capture consumer preferences more accurately”.
A launch event was held in Bangkok, Thailand, to commemorate the official opening of the new office. Bell said the launch event showcased the company’s capabilities and “was well received by major customers and business associates in Thailand”.
Bell CEO James Heinz said: “Bell is extremely excited to invest in the Thailand and Indonesia markets. We feel these investments will benefit our Thailand and Indonesian customers and appreciate their continued business.”
Khoe Hong Oan, managing director of Bell Singapore, added: “With the establishment of Bell Indonesia and Bell Thailand, we now have a direct presence in countries that represent a significant combined population of 330 million. Our teams look forward to providing prompt and quality support and services to all our clients and potential customers.”
Headquartered in Illinois, Bell Flavors & Fragrances has 11 manufacturing facilities around the world and around 40 sales offices. The two new sites will serve as sales offices as well as warehouses.
© FoodBev Media Ltd 2022
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