Unilever-owned Ben & Jerry’s has launched an anti-Trump ice cream flavour which celebrates activists “who are continuing to resist oppression, harmful environmental practices and injustice”.
Called Pecan Resist, the ice cream has been introduced to “lift up those who are leading the resistance to the Trump administration’s regressive agenda”.
Ben & Jerry’s Pecan Resist is a chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds.
In a statement, the US ice cream brand said: “Ben & Jerry’s feels that it cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years.”
Ben & Jerry’s co-founders Ben Cohen (left) and Jerry Greenfield (right) join the brand’s CEO Matthew McCarthy to unveil Pecan Resist.
The Pecan Resist campaign graphics and print design were developed by San Francisco Bay Area artist and activist Favianna Rodriguez, whose art focuses on issues such as immigration, economic inequality, gender justice and climate change.
“As an artist, I know well the power of culture and I recognise when a business is using its platform to push for love, justice and a green planet,” Rodriguez said. “Let’s declare our resistance, march in the streets, and elect a new generation of change makers.”
To underscore Rodriguez’s artwork, the message on the Pecan Resist pint reads: “Welcome to the resistance. Together, Pecan Resist! We honor & stand with women, immigrants, people of color, & the millions of activists and allies who are courageously resisting the President’s attack on our values, humanity & environment. We celebrate the diversity of our glorious nation & raise our spoons in solidarity for all Americans.”
Alongside the launch, Ben & Jerry’s will donate $25,000 to four organisations which it says are focused on freedom, belonging, community, and justice: Color Of Change, Honor the Earth, Women’s March and Neta.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial