Benson Group is challenging ambitious packaging students with a brief to design a carton-board gift box to contain a selection of Willie’s Cacao products for members of its new Chocolate Club.
The design challenge is to create an original gift box to be used for a new Chocolate Club promotion being launched by Willie’s Cacao. The pack will be delivered to the homes of club members on a monthly basis. The contents will allow club members to further explore the chocolate range. The premium quality product will sit within the online gift market and will be aimed at adults aged 35-65.
Commenting on the competition, Nikki Clark, marketing manager at Benson Group and head of the design team, said: “This represents a tremendous opportunity for students to promote their abilities and talents to a huge audience. Just a quick look at the current packaging of the Willie’s Cacao products should provide plenty of inspiration for would-be entrants. The taste of the chocolate will stimulate the thought process too!”
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