Big Bear Confectionery has added a new retro line to its iconic Fox’s Glacier range, which launched in retailers this summer.
Limited edition Fox’s Pop Bottle Favourites are available in 130g and 200g sharing bags and will extend across dandelion and burdock, cream soda, cloudy lemonade, ginger beer and limeade flavours.
“Many people will have fond memories of the ‘Pop Man’ delivering bottles of their favourite fizzy drinks on their doorstep and retro is resonating with a whole new generation of consumers,” said Ross Stanley, head of trade marketing for Big Bear.
“We might want to forget the perms and the platforms, but the sounds and tastes of the ‘70s are very much in demand. Fox’s Pop Bottle Favourites will be available for a limited time only, but we’ll be supporting the launch extensively, through digital and social channels, on-pack promotions, competitions and advertising, as part of our current £500,000 brand marketing programme.
“We are looking to enhance this launch with some heavyweight promotional activity across all channels which will give consumers a chance to try this product at a great value for money price. We have lots of interest in this pack already so the message has to be, stock up early!”
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