BBU will also expand its existing distribution network of Sara Lee breads in the Mid-Atlantic region, including Delaware, Maryland, New Jersey, Pennsylvania and Washington, DC.
Jon Silvon, category director, said: “Bringing Sara Lee into the northeastern US provides an exceptional opportunity for BBU to leverage an iconic brand and deliver a world-class product to new consumers and retail customers.”
Silvon added: “Sara Lee Breads have always had the taste consumers want and the nutrition they need. Our investment in these products will not only yield a more healthful, high-quality product, but will also allow more of our consumers to enjoy them every day.”
Source: Sara Lee
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