Tåpped has sought to raise at least £200,000 through crowdfunding to support the growth of its birch water range.
Based in London and set up by Innocent Drinks colleagues Paul Lederer and Charlie Hoare, the company has won a series of new customers this year, including Sainsbury’s, Boots and Ocado.
Valued at £1.99 million, the brand is seeking crowdfunding investment via Seedrs, which is earmarked for sales and marketing activities.
Tåpped’s range of three drinks is available in over 250 stores around the UK and 50 in Europe, mainly in the Netherlands, Sweden and Finland. The range comes in three flavours: apple and root ginger, bilberry and lingonberry and straight from the tree.
Co-founder Charlie Hoare said: “We have several new flavours ready for our 250ml format and have had enquiries about a larger pack from half a dozen retailers.”
Tree waters like birch water are forecast to grow sharply during the next decade as consumers continue to shun sugary soft drinks.
Co-founder Paul Lederer continued: “Having expanded our distribution base for Tåpped this year, now is the time for us to invest further in marketing so we can raise awareness, trial and consumption of birch water.”
In the Nordics, tapping trees is a centuries-old springtime tradition, with people enjoying the vitamin and mineral-rich birch sap as a cleansing and rejuvenating post-winter tonic.
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