Birds Eye’s premium meal range Inspirations has been named the best-selling fast-moving consumer goods (FMCG) product launched in 2014 by retail analyst Kantar Worldpanel.
The range consists of chicken filled with a variety of different sauces – including creamy black peppercorn, garlic and herb and sizzling peri peri – as well as a chargrilled fish range with tomato, basil and oregano; lemon, rosemary and thyme; coconut, lemongrass and chilli; and jalapeño, red pepper and honey flavour combinations.
The Inspirations product line was given the award after generating sales of £46m last year and being “enjoyed by 5.7m households,” Birds Eye said. Kingsmill’s Great White loaf came second, while a range of shampoos and conditioners from Garnier finished in third place.
Ed Buckley, director of Kantar Worldpanel, said: “New product launches were worth £1.5 billion in Britain last year which highlights how essential it is for established brands to innovate to reach more customers and boost revenues. The best-selling new products of 2014 either made consumers’ lives healthier, happier or easier.”
Andy Weston-Webb, managing director of Birds Eye UK & Ireland, said: “We are thrilled to receive the award for the best FMCG new product launch of 2014. “Innovation is at the heart of what we do and enables us to meet the needs of our consumers with great tasting food that will get people back around the table and enjoying better meals together. We are passionate about continuing to develop new products for the market and with several new innovations this year, we are anticipating another very exciting year for Birds Eye.”
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