According to reports in the Indian media, bottled water producer Bisleri International is planning to launch an enhanced water product within one year.
Bisleri International Managing Director and Chief Executive Officer Ramesh Chauhan said: “We are certainly working on enhanced water. We want to give something more than just flavoured water, which will offer health benefits to customers.”
The exact details of the product are yet to be finalised. However, it is clear that Bisleri, which claims around 30% share in the Indian bottled water market, will be looking at developing a product that gives it an edge over competitors.
It’s apparently working closely with people from the flavours segment, ayurvedic extract manufacturers, vitamins and minerals experts.
The exact formulation may not yet have been finalised, but the “King of Bottled Water” Chauhan is clear that he wants to enter this category and so his company has almost completed working on the packaging for the enhanced water.
In 2007, Bisleri International launched Bisleri Natural Mountain water, changing its familiar corporate colours from blue to aqua green, and will invest a large amount of money in marketing and advertising. Its mountain water is bottled at plants in Himachal and Uttaranchal, and the company is apparently looking to set up at least four more plants during the next year.
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