Blue Bell Creameries has expanded its ice cream portfolio in the US with a new raspberry fudge brownie variant.
The product features almond ice cream combined with fudge brownie chunks, flakes of dark chocolate and a raspberry sauce swirl, and is now available in half-gallon and pint sizes.
Sara Schramm, Blue Bell Creameries marketing brand manager, said: “We are excited to add a flavour that features raspberry to our line-up and I know our fans will be eager to try this new creation.
“This is a concept we have worked on for a few years and now we have the perfect combination. The brownies and ice cream are subtle, yet so flavourful together. And after you taste the raspberry sauce, it is better than you could have ever imagined.”
The Texas-headquartered company has also relaunched its tin roof ice cream, featuring vanilla ice cream with a rich chocolate fudge swirl and roasted peanuts dipped in dark chocolate.
Schramm said: “We did not offer tin roof last year. But it was one of our most requested flavours so we are happy to have it back in the line-up for 2019.”
Last month, Blue Bell released a Mardi Gras King Cake ice cream made with cinnamon cake-flavoured ice cream, pastry pieces and a cream cheese swirl with candy sprinkles.
Other Blue Bell ice cream flavours include: pistachio almond, banana pudding, and strawberries and homemade vanilla.
© FoodBev Media Ltd 2021
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