The market’s value has risen by 143% since 2008 and reached over $16 billion in 2012.
The leading brands are Master Kong from Ting Hsin, Nongfu Spring, Wahaha, C’estbon from Hua Run and Ice Dew from Coca-Cola. There are, however, significant differences between each region, and the market is highly fragmented.
“China’s rapid urbanisation and economic growth mean that more people are on the move, leading busier lifestyles and with a better understanding of health,” said Zenith regional research coordinator Yumiko Magara Wilkey. “General consumer concerns over pollution and purity have helped bottled water to be chosen as an affordable preference.”
Among other findings in the 2013 Zenith Report on China Bottled Water:
Zenith forecasts that the Chinese bottled water market will have increased by a further 73% in 2017.
Source: Zenith International
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