BrewDog launches compact high-ABV beer called Hop Shot

Scottish craft beer maker BrewDog has launched a concentrated beer with a high alcohol content, which it said delivers ‘a high-velocity hop hit’.

Hop Shot is achieved through a process of ice distillation, which concentrates strength and flavour by removing the ice that forms during the brewing process. As a result, the boozy new brew comes in at 25% ABV. It is made using five North American hop varieties – centennial, columbus, simcoe, citra and amarillo.

The beer retains ‘a huge amount’ of hop character within the aroma, BrewDog said, from grapefruit peel and stewed orange to heady pine sap and resin.

To match its concentrated ABV, glass packaging manufacturer Beatson Clark has teamed up with BrewDog once again to produce a miniature 100ml bottle.

Chris Palmer, business development manager for Beatson Clark, said: “This was a challenging design as we had to maintain the small capacity while meeting the height requirements of the filling equipment.”

Beatson Clark’s new Hop Shot bottle complements the 375ml Champagne-style beer bottle which the company recently designed for BrewDog’s Abstrakt range of occasional brews.

The Yorkshire-based bottle manufacturer prides itself on its work in smaller quantities with emerging and craft brands, like BrewDog.

“Even though it’s a small bottle we were still able to emboss the BrewDog logo on the neck to complement the Abstrakt bottle we designed for them.

“BrewDog is a long-standing customer of ours and we’re always happy to be asked to produce a new bottle for them. We are well placed to fulfil this type of contract as we have a great deal of experience in glass packaging for the brewing industry and we can manufacture bespoke bottles at small volumes.”