As it moves into its 13th year of trading, craft beer maker BrewDog has unveiled updated pack designs alongside a raft of new sustainability initiatives.
The BrewDog Tomorrow plan will see the Scotland-headquartered company use “imperfect” beer to create vodka, thereby reducing waste, and promote upcycling by accepting used beer cans from any brand to reuse for its products.
The company will also invite anyone to trade in 50 empty beer cans to take a share of the business as part of its BrewDog Equity Punk crowdfunding initiative, which has raised £73 million so far over six rounds.
Meanwhile, as part of its Tomorrow Fund, BrewDog will invest an additional £1 million a year to support research and initiatives that help the brewing industry to have a positive impact on the world as well as charitable initiatives.
As well as updated pack designs, the brewer plans to launch a selection of new beers.
“It’s been a crazy journey so far. We’ve made it here by shaking up brewing and crafting a community-owned business that is 100% powered by people. This marks a new dawn, welcome to the new BrewDog,” said James Watt, BrewDog co-founder.
“BrewDog may have grown up a bit, but our underdog spirit is as alive as ever. We want to make sure that we’re working to inspire a new kind of business, with sustainability at its core. Real change takes time.
“But just because change doesn’t happen overnight, doesn’t mean it can’t – if not now, when? BrewDog Tomorrow is our commitment to continuously raising the bar and setting a new standard for beer and business.”
BrewDog has also outlined its plans to launch an array of new beers to bring more individuality to its portfolio.
© FoodBev Media Ltd 2020
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