The brand has attracted 600,000 new households and is driving fruit carbonate cans back into growth. Tango had the 6th highest ROS of all the single-serve SKUs in independent retail outlets over the 12 summer weeks.
The brand’s recent activity has driven consumer preference up by 8% and has been central in driving the fruit carbonate category value, adding a million litres to overall soft drinks.
Sally Symes, senior brand manager for Tango, said: “Consumers love the fact that the brand doesn’t take itself too seriously, and this year’s wave of memorable activity has helped it gain more fans. When we asked consumers what they wanted from Tango the one answer that kept coming back was that they just want more of it and that’s exactly what we did when we introduced the 440ml can. We’ve also recently introduced 65p 500ml price-marked packs.”
Source: Britvic
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