Britvic is expanding its J2O soft drinks portfolio with the launch of ready-to-drink mocktails.
Available in three flavours – strawberry & orange blossom mojito, white peach & mango daiquiri and blackberry & blueberry martini – the drinks are set to help the brand “expand its appeal” amidst the growing significance of non-alcoholic alternatives.
According to Britvic, the new range is designed for individuals “seeking more elevated experiences and interesting flavours” that align with the mocktail experience they enjoy outside their homes.
Ben Parker, retail commercial director at Britvic, commented: “As a well-known and trusted brand, we are always looking at ways to stay innovative, and the launch of our J2O Mocktails will help us to offer shoppers even more choice, as well as entice consumers to trade up”.
He continued: “We know that many people are looking for ways to make their ‘big night in’ or special occasions at home stand out, to even measure up to an evening out. At the same time, the non-alcoholic drinks market is gaining relevance as people consider their alcohol intake, and J2O Mocktails will allow retailers to take advantage of the opportunity this presents.”
“With taste the number one driver of soft drinks, the products have been designed to offer delicious flavours based on some of the most popular cocktails, only without the alcohol.”
J2O Mocktails is available in the grocery channel for £1.29 per 250ml cans. In addition, it will roll out further into the convenience channel from next month.
© FoodBev Media Ltd 2023